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It’s home to four major sports franchises: the Tigers (MLB), the Lions (NFL), the Pistons (NBA), and the Red Wings (NHL). It’s the Motor City, the Arsenal of Democracy, and the birthplace of Motown. The walls vary in size and shape as each was purpose built of the space it lives in.Detroit is known for many things. Each wall provides a canvas for game feed, sponsor content, other advertisements, and more. Throughout the concourse Bluewater deployed over a dozen LED walls. Tiles are easily created and modified using the included web-based content management system. With just a tap, each tile flips over revealing a number of rich media elements. All presented in a format equally at home as a self-serve or brand ambassador guided experience.Īttractive call-to-actions slowly move across the screen in colorful floating tiles. The product provides a unique canvas to highlight company history, product information, community and cultural efforts, or other brand empowerment stories. Storywall is an interactive canvas designed for brand storytelling. This interior display offered abstract motion visuals, along with the additional opportunity for brand messaging.īelfor deployed Bluewater’s Storywall product, providing an interactive canvas for fans to interact with the brand, learning about it’s offering and history in a self paced experience.

The inside of the archway was outfit with LED up each leg and across the canopy.

The outside of the structure contained flush mount LCDs that offered an opportunity for the brand to message their audience. The overall space cannot be missed as the glow of Huntington green encapsulates you.Ĭomerica took their space and deployed a large technology driven archway for fans to walk through, and around. Huntington Bank combined physical builds like backlit channel lettering, raceway across the ceiling, and a centerpiece kiosk that displayed branded content, with an interactive component that provided fans with a way to explore the brand.

Every side of the branded fixture had some type of new content to explore, providing an engaging experience with the brand. This was along with a few other experiential elements – like player mannequin photo opportunity, and trophy cases with hockey memorabilia. Meijer brought their beloved mascot Sandy, the coin operated horse, into the concourse. In addition to these activations, the team outfit the space with over a dozen LED walls to provide delivery of content that includes promotional materials and live game feeds. Huntington Bank & Comerica were the two financial sponsors within this space, and each of them built out a branded environment.

Our teams worked alongside the stadium and sponsors to provide these unique multisensory experiences for four of the five entryways. When Little Caesars Arena opened their doors, fans were welcomed at each entrance by unique sponsor activations. This modern sports and entertainment facility makes strategic use of audiovisual and interactive elements throughout, to elevate the fan experience beyond what’s found at any other arena. At the heart of the District Detroit – a development creating 50 blocks of thriving businesses, parks, restaurants, bars, and event destinations, is the newly constructed Little Caesars Arena.